Marketing skills | Alison Morton Author

Does diversifying your writing offer a book marketing advantage?

At the Triskele LitFest

This post was updated in 2021.

It’s generally accepted that it’s easier to market a series of novels than separate, stand-alone ones.

It’s also more fun to write as you can introduce more entanglements and conflicts across several books. 😉

But if you already write a novel series you […]

Funny old business launching a book

First you have an idea, then you think it through, conjure up characters or sometimes try to stop them yammering at you, then you imagine a setting and stir all together into a really sticky problem.

Several months later or sometimes a year later, out comes a typed manuscript. If you’ve […]

Social media and freelancers

With Jane Corry of Freelance Media Group in the library at the University Women’s Club

Yesterday, I went to speak to the Freelance Media Group about social media, specifically Twitter, Facebook and Instagram. Of course, we ran out of time; this is a massive subject. I gave everybody a six-side handout to take […]

Do you have transferable skills for the business of being an author?

Did you ever think you’d write a book? Or several? Many writers come to it late or write part-time; they’ve had or still have a Real Life. Faced with the organisation behind marketing their book, which seems like rebuilding Rome, they worry about their inadequacies on the business side. All they ever wanted to do […]