book marketing | Alison Morton Author

The first 50 reviews?

Recognition is something most humans crave, admitted or not. Sometimes it’s an (un)acknowledged motivator for writing and publishing a book. People write for many reasons, but little beats the tingle of seeing your name on the front of a work you’ve created. Recognition takes many forms, such as a mention […]

A book reviewer's frustration

Reviewing books isn’t easy. It takes time and attention, plus sometimes, you have to damp down the pleasure that wells up when it’s a really good read. If I’m grabbed, sometimes overwhelmed, by the power of the story, I read on and enjoy the book, then I go back and read it more analytically.

However, […]

Does diversifying your writing offer a book marketing advantage?

At the Triskele LitFest

This post was updated in 2021.

It’s generally accepted that it’s easier to market a series of novels than separate, stand-alone ones.

It’s also more fun to write as you can introduce more entanglements and conflicts across several books. 😉

But if you already write a novel series you […]

Funny old business launching a book

First you have an idea, then you think it through, conjure up characters or sometimes try to stop them yammering at you, then you imagine a setting and stir all together into a really sticky problem.

Several months later or sometimes a year later, out comes a typed manuscript. If you’ve […]