Promotion | Alison Morton Author

Telling people about your treasure

Having mixed with book people – writers, editors, agents, publishers, literary consultants and commentators – for three years before I published my first book, INCEPTIO, I knew it would be a slog to make it known to the reading public.

Amongst others, Catherine Ryan Howard’s excellent blog gave me wisdom, knowledge and tough love about […]

Post launch questions

The INCEPTIO launches in the UK and France were terrific, the French one small, intimate, the UK one a grand affair at Waterstones Tunbridge Wells – I loved both. I basked in the enthusiasm, well-wishing and sheer fun for days. People bought the book at the events and afterwards in shedloads and then the reviews […]

How to have a successful blogtour

It’s the old five-Ps adage: Perfect Planning Prevents Poor Performance. Whether you do it yourself, contract a PR company or your publisher organises it, the same things apply.

Stage 1 – Planning Plan your tour length and frequency – five days, ten days, a month; everyday, every other day or three a week for a […]

To blogtour or not to blogtour?

I live in France so it’s not easy to do a traditional bookshop tour. A virtual blog tour is a very attractive idea, especially as I hope to connect with potential readers worldwide. My publisher, SilverWood Books, has organised the stop-offs and the impressive logo, so a big thank you to them.

Preparing the posts […]