Well, I’m packing my bags this weekend for a long trip to the USA and Canada. On the last weekend of June, I’m attending the Historical Novel Society Conference in Denver where I’ll be able to meet ‘virtual’ friends of several years’ standing in the flesh. Quietly excited… 😉
But more than that, on the Saturday (27 June) I’m chairing a panel on the subject of The Brass Tacks of Self-Publishing at 10.30 am.
My co-conspirators co-panellists are Helen Hollick, Anna Belfrage, Geri Clouston and Daniel Willis and here’s our session description:
Considering self-publishing your work? Before you embark on that campaign, you need to know what you’re getting into. It’s is much more than just writing a story, and posting it on Amazon. This panel, made up of successful self-published authors, will cover the details of what it takes to make it as a self-pub. Here’s a hint: it’s a lot like work!
So who are my fellow panellists?
Helen Hollick
Managing Editor for HNS Indie Reviews and a successful self-published and mainstream author.
The Pendragon’s Banner trilogy (The Kingmaking, Pendragon’s Banner, Shadow of the King), a re-telling of the King Arthur legend where Arthur Pendragon is a post-Roman battle-hardened warlord. Before that, she wrote The Saxon Series (Harold the King (US – I Am the Chosen King) and A Hollow Crown (US – The Forever Queen). Now she’s into pirates, especially Captain Jesamiah Acorne, in her Sea Witch historical fantasy series for adults. http://www.ofhistoryandkings.blogspot.co.uk
I interviewed Helen in 2014.
Geri Clouston
President of IndieBRAG an organisation whose mission is “to recognize quality on the part of authors who self-publish both print and digital books.”
“After a book is nominated through our website it is subjected to a rigorous selection process. This entails an initial screening to ensure that the author’s work meets certain minimum standards of quality and content. If it passes this preliminary assessment it is then read by members drawn from our reader group. We have over 150 readers in 11 countries who regularly read self-published books for us. They judge the merits of the book based on a comprehensive list of criteria, the most important of which is whether or not they would recommend it to their best friend. If a book meets our high standards, we award it our B.R.A.G. Medallion and present it on our website. The B.R.A.G.Medallion is quickly becoming recognized as a sign of quality in self-published books. It attests to the fact that a reader can be confident that a book bearing the B.R.A.G.Medallion will not be a waste of their time or money! (from my interview with Geri in 2014)
http://www.bragmedallion.com
Anna Belfrage
Author of the acclaimed Graham Saga – A Rip in the Veil, Like Chaff in the Wind, The Prodigal Son, A Newfound Land, Serpents in the Garden, Revenge and Retribution, Whither Thou Goest and To Catch a Falling Star.
Set in 17th century Scotland and Virginia/Maryland, The Graham Saga tell the story of Matthew and Alex, two people who should never have met – not when she was born three hundred years after him. I recommend you read all of these!
Read more about Anna in my interview with her when she released Serpents in the Garden in April 2014.
http://www.annabelfrage.com
Daniel Willis
From his website: Daniel A. Willis is a renowned royal expert, genealogist, and historian. In addition to his books, he has worked as a free-lance reporter covering royal events. His articles and commentary have appeared on news sources such as Yahoo! News, The Wall Street Journal, and The Associated Press. His fiction includes the Chronicles of the Mages series.
http://www.danielawillis.com
We’ll discuss some of the key issues such as the choice to self-publish, the pros and cons, How – DIY to full assisted, pitfalls to avoid, the importance of reviews/awards – quality stamps of various kinds and non-spammy marketing. Then it’s open to the floor…
I’ll let you know how we get on!
Alison Morton is the author of Roma Nova thrillers, INCEPTIO, PERFIDITAS and SUCCESSIO. The fourth book, AURELIA, is now out.
Find out more about Roma Nova, its origins, stories and heroines…
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 Nick Stephenson, Rachel Abbott, Mark McGuiness, Steena Holmes, CJ Lyons, Joanna (JF) Penn
Things have been in a constant whirl since the London Book Fair, but such an important event took place on the Friday immediately afterwards as part of the fringe that I have been feeling enormously guilty at not posting about it. But, er, I’ve got a book coming out, y’know?
 Porter Anderson
The Alliance of Independent Authors, the professional association for authors who self-publish, opened its doors in conjunction with Triskele Books to a lively, rockstar-featuring, and extraordinary day at Foyles, Charing Cross Road.
Part of the IndieReCon – a free online and worldwide conference jammed with advice, education and best practice over three days – this ‘indie’ day left me more energised and informed than anything during the LBF days.
 With C J Lyons
Talks were aimed at those beyond beginner, giving higher level advice and insight for the dedicated independent publisher. I had the opportunity to meet not only stars of the indie world, but also colleagues I had only known virtually before. CJ Lyons, New York Times and USA Today bestselling author of twenty-eight novels, inspired us with the catchphrase, ‘The reader is god’.
 Debbie Young and Piers Alexander
Crammed into the rest of the day, we heard about public funding, selling books and rights, indie literary fiction and poetry, library opportunities, how self-publishing is changing trade publishing, and future evolution of ALLi and of indie. Guest speakers included Nicola Solomons of the Society of Authors, agent Toby Munday, commentator Porter Anderson of The Bookseller, Alison Baverstock and representatives from Ingram Spark and ebook lister BookBub. Debbie Young and Piers Alexander launched the latest ALLi campaign #Authors4Bookstores.
Then 50 indie authors plied their wares. My goodness, there were some wonderful books there along with enthusiastic and successful authors. A heady, exhilarating but empowering day. Looking forward to next year’s one already…
Alison Morton is the author of Roma Nova thrillers, INCEPTIO, PERFIDITAS and SUCCESSIO. The fourth book, AURELIA, is due out on 5 May 2015.
Find out more about Roma Nova, its origins, stories and heroines…
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Today, I am a little awed at welcoming Jane Davis to my writing blog. To say she’s a writer is a bit of an understatement.
Jane spent her twenties and the first part of her thirties chasing promotions at work, but when she achieved what she’d set out to do, she discovered that it wasn’t what she had wanted after all. In search of a creative outlet, she turned to writing fiction, but cites the disciplines learnt in the business world as what helps her finish her first 120,000-word novel.
Her first, Half-truths and White Lies, won the Daily Mail First Novel Award and was described by Joanne Harris as ‘A story of secrets, lies, grief and, ultimately, redemption, charmingly handled by this very promising new writer.’ She was hailed by The Bookseller as ‘One to Watch.’ Five self-published novels have followed: I Stopped Time, These Fragile Things, A Funeral for an Owl, An Unchoreographed Life and now her latest release, An Unknown Woman. Jane’s favourite description of fiction is that it is ‘made-up truth.’
I’ve been intrigued by your writing for a while, Jane, so it’s lovely to have you as my guest where my readers can find out more too. In An Unknown Woman, the fire was a terrible disaster for your heroine, Anita; her whole life literally went up in smoke. Do you think we all need the shock of a deep crisis to reassess our own identity and our relationships with our parents?
I could give you a very short answer, namely – no. And I certainly wouldn’t wish a crisis of the magnitude Anita suffered on anyone.
I wanted to explore the question, ‘If we are who we own, who are we when we have nothing?’ Parker J. Palmer described identity as ‘an ever-evolving core within which our genetics, culture, loved ones, those we cared for, people who have harmed us and people we have harmed, the deeds done (good and ill) to self and others, experiences lived, and choices made come together to form who we are at this moment.’ So, in a way, it is quite a reflective novel in which Anita has to revisit her past before she can move forwards.
Then, six months into the writing, my sister and her husband lost their house and most of what they owned to the winter floods of 2013. What had been an imagined scenario became only too real. My relationship with the characters changed as I saw what my sister and brother in law were going through. I steered Anita and her family in a slightly different direction to the one I had planned, not imagining for one minute that my sister’s life would still be on hold months after release of the novel. As of last week, she still didn’t have permission to demolish the shell, let alone planning permission so that they can start rebuilding. If you asked her, I expect she would stay that she is living in a state of limbo.
Of course, times of crisis force you to think about the things you value the most, people you have perhaps taken for granted. I have several friends for whom a life-changing illness has made them re-evaluate their futures. For others, it’s becoming parents that makes them appreciate their own parents. Actually, in Anita’s case, I think that her parents re-evaluated their relationship with her rather than the other way around. They felt they had come uncomfortably close to losing her.
I read a quote I liked the other day. ‘The writer’s job is to get the main character up the tree, and once they are there, to throw rocks at them.’ That’s what I did – and Anita finds one hell of a lot of rocks flying in her direction. I wonder if I’ve been too cruel.
 An Unknown Woman, Marcus Gheeraerts the Younger (c. 1561-1636), Royal Collection
When I finished reading An Unknown Woman, I felt all the women were unknown – Anita, her mother and the woman in the painting. Was this deliberate on your part?
Quite early in the novel, Anita’s mother, Patti, is reflecting on taking her to the V&A, where they saw fabulous costumes made by ‘unknown dressmakers’ and Patti recalls how her young daughter had said to her that the dressmaker must have been a woman, “Because if it had been a man, we’d know his name.”
It was considered that Patti had enormous promise. She was the first one in her family to get A Levels. But she married young, fell pregnant almost immediately and did what most women of her generation did: she gave up work. So she went from being this carefree young woman to a housewife within the space of a year and, of course, it changed her. I think she very felt very alone – almost as if she’d become invisible. And, of course, Anita undergoes an identity crisis when she loses almost everything she owns. Forced to start from scratch, she has to discover who she is all over again.
As for the portrait you refer to, I find it fascinating. Part of the Royal Collection for over 300 years, it was labelled as a portrait of Elizabeth I. But that all changed when an art historian pointed out something very striking about the lady in question. It was quickly claimed that the frame on which Queen Elizabeth’s name was inscribed had been recycled. They had no idea who the real subject was. But the fact remains that the painting has been altered substantially, and we have to ask, why go to all that trouble if there wasn’t something to hide?
To me, the unknown woman came to represent every woman whose name has not been preserved in history. And there are many of them. The fact is that even a Queen may wear a mask.
 Jane at the 2015 Indie Author Fair (Photo courtesy of Glynis Smy)
You obviously feel very strongly about self-publishing, but until recently it’s been regarded as simultaneously brave and slightly shameful. Are we over this now?
Alison, we were both at Indie Author Fair in April, and I didn’t see a lot of shame in the room! I felt an incredible buzz when I heard industry commentators say that we shouldn’t try to mirror what is happening in traditional publishing, but to offer readers an alternative.
The majority of authors who have explored the traditional route to publication will, at some point have been told (often having paid hundreds or even thousands of pounds to hear that advice) that no author serious about his or her craft would consider self-publishing. Given that publishing is such a rapidly moving industry, and being a little charitable, it’s just possible that advice was still true in 2011. It was no longer true by November 2012 when I attended my first self-publishing conference.
We know from statistics published by Kobo which books readers were most likely to give up on halfway through – and the results were surprising. They included critically acclaimed and prize-winning novels. It really seems that readers are genuinely fed up with being told what they should be reading.
Eimear McBride used the platforms from her numerous competition wins to challenge publishers to deliver fiction that is both challenging and entertaining. Publishers have become more and more risk adverse, to the extent that many consider that indie publishing is the new high ground for ground-breaking fiction.
And with advances falling and publishers’ contract terms being unduly restrictive, the CEO of The Society of Authors had said on record that they’re no longer fair or sustainable, suggesting that members explore self-publishing as a viable alternative. That’s where I see the main growth in self-publishing coming from – authors who have previously been under contract.
Speaking for myself, self-publishing has been the mechanism that freed me to be more ambitious in terms of where I wanted to take my fiction. Remove the pressure of trying of tying to mould something to fit the current publishing market – which agents admit is risk-adverse and overly-commercialised – and it grows wings.
Thank you, Jane, and may your sales of An Unknown Woman take wings too.
Read my review on Amazon
Visit Jane’s website www.jane-davis.co.uk
Connect with Jane on Facebook https://www.facebook.com/jane.davis.54966
Or tweet her @janedavisauthor
Pinterest https://uk.pinterest.com/janeeleanordavi/
Buy An Unknown Woman from Amazon
Ebook: http://goo.gl/EaiKXW
Paperback: http://goo.gl/8AnAz7
About An Unknown Woman

‘If we are what we own, who are we when we have nothing?’
When you look in the mirror and ask the person staring back, Who are you? do you know the answer?
At the age of forty-six, Anita Hall knows exactly who she is. She has lived with partner Ed for fifteen years and is proud of all they’ve achieved. They go out into the world separately: Ed with one eye on the future in the world of finance; Anita with one foot the past, a curator at Hampton Court Palace. This is the life she has chosen – choices that weren’t open to her mother’s generation – her dream job, equal partnership, freedom from the monotony of parenthood, living mortgage-free in a quirky old house she adores.
The future seems knowable and secure. But then Anita finds herself standing in the middle of the road watching her home and everything inside it burn to the ground. Before she can come to terms with the magnitude of her loss, hairline cracks begin to appear in her perfect relationship. And returning to her childhood home in search of comfort, she stumbles upon the secret that her mother has kept hidden, a taboo so unspeakable it can only be written about.
Alison Morton is the author of Roma Nova thrillers, INCEPTIO, PERFIDITAS and SUCCESSIO. The fourth book, AURELIA, is due out on 5 May 2015.
Find out more about Roma Nova, its origins, stories and heroines…
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This may possibly be classified as a rant …
On the brink of publishing my fourth book in my Roma Nova thriller series, I am marshalling my PR/marketing campaign: arranging blog appearances, organising reviews, showing off the AURELIA cover and book trailer video. I’m also writing a daily series of ‘blogettes’ about Roma Nova, books, etc. on my Roma Nova book site. All legitimate stuff to promote a new book.
But an increasing trend is the almost frenetic urge to give small extras away – bookmarks, photos, drawings, postcards, badges, even used event tickets – as if they were great prizes. Sometimes, it’s more significant – an e-reader or a retailer gift card for $20 or more.
Now I’m a fan of letting people know your book is coming out. I also keep my newsletter readers abreast of my writing progress (or lack of it!). I even offer a book giveaway for the best comment on other people’s sites where I’m a guest. It’s a little way of thanking the host by attracting extra traffic to their site.
I’m not so simple that I don’t realise this ‘gifting’ is to create a buzz for the book. But I think it’s now teetering on bribery.
I’m not being precious – I like a bargain along with anybody else and sometimes offer my previous books at a discounted price for a short period. At fairs, I offer an imperial purple and gold pen to anybody who wants one, and for those who attend one of my talks or have bought or buy all three of the first books, I give them a special Roma Nova badge. These are rewards, a thank you – a big difference from bribes.
At the beginning of a book’s career, we should be celebrating it, not offering bribes to read it. If it’s that bad, we shouldn’t be publishing it at all. We are in danger of making our creative work look like today’s BOGOF, something you have to be given a monetary or other incentive to read. It’s undignified. But worse, we are infantilising our readers if we think they are going to fall for it.
Alison Morton is the author of Roma Nova thrillers, INCEPTIO, PERFIDITAS and SUCCESSIO. The fourth book, AURELIA, is due out on 5 May 2015.
Find out more about Roma Nova, its origins, stories and heroines…
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 Rebecca Swift, Juliet Mushens, Iain Millar
Thursday had a calmer feel to it and I went to listen to a session on how publishers and agents are discovering new talent in these evolutionary times, led by Rebecca Swift from The Literary Consultancy, talking to Juliet Mushens from The Agency Group and Ian Millar of Canelo Digital Publishing. Juliet described how she read every submission sent to her which could be over a hundred a week and was open to looking at all genres. As expected, both Juliet and Iain stressed the need for sparkling writing and an engaging story. Rebecca commended Juliet for her energy! In her turn, Rebecca urged authors to review, polish and hone their work to the ultimate before submitting it to agents and publishers.
At lunchtime, I caught up with Romantic Novelists’ Association colleagues, including Sue Moorcroft, Christina Courtenay, Catherine Miller and Janet Gover. Although I’ll see them briefly at the RNA party next month, I valued seeing them now as I will be in the US and miss the summer conference in July. We were so busy talking, none of us took a photo!
Then it was back to Author HQ at the book fair to see and support Catherine in her pitch during ‘The Write Stuff’ panel event – a ‘Dragons Den’ presentation to a fearsome group of literary agents! Unfortunately, she didn’t win, but being selected as a finalist was a high honour.
As I said good-bye to Helen Hart and her SilverWood Books team, I had two reflections on this year’s fair. Firstly, I felt more involved with, and bumped into, more people than ever before (RNA, ALLi friends in particular) as well as making new ones. Secondly, I realised that I had outgrown the new author stage which was the level the talks were pitched at in Author HQ, and found myself giving less experienced ones tips and hints on their writing and publishing journey.
But this fair had another dimension for me. I was at the London Book Fair as one of the authors of my new agent, Annette Crossland of A for Authors, who invited me to be her guest in The Ivy Club. I sat there sipping my glass of bubbling Taittinger reflecting on my own journey in the past twelve months. And later that evening, at a charming supper, Annette speculated what might be happening in the next twelve. I’ll keep you posted…
Alison Morton is the author of Roma Nova thrillers, INCEPTIO, PERFIDITAS and SUCCESSIO. The fourth book, AURELIA, is due out on 5 May 2015.
Find out more about Roma Nova, its origins, stories and heroines…
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