Dashing around visiting sites/blog/articles, I sometimes forget to tell others about the hordes of treasure I find, so here are two articles on promoting your book that I’ve found or visited recently.
50 Simple Ways to Build Your Platform
Christina Katz writes:
“Writing rules. Self-promotion drools. Isn’t this how most writers think?
But as long as you view your writing as art and your self-promotion efforts as the furthest thing from art, your chances of ramping up a successful 21st-century writing career are going to remain slim to none.
These days, there’s an art to writing and an art to self-promotion. From the moment you start putting words to the page, it’s never too early to start thinking about how you’re going to share them. And once you begin to see your writing and promotional efforts as equally artful, something wonderful starts to happen: You find readers.”
Why Promoting Your Book Online is (a bit) like Fight Club
Catherine Ryan Howard writes:
“The first rule of Fight Club is that you do not talk about Fight Club.
And the first rule of effectively promoting your book online is that you do not promote your book online.
By which I mean, you do not blatantly promote your book online.
(Yes, it’s a tenuous link but let’s just go with it, okay?”
These are not simply analysis and explanation, but solid advice to follow. If either of these articles appeals to you or helps you, tell the authors!
Have you any sites to recommend that have been eye-opening for you others might find useful?
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My Twitter swarm and Facebook groupies will know that a few weeks ago I had a pretty serious operation on my foot which reduced my gadding about ability to minus 20. No more supermarket shopping, housework, gardening for a few weeks. I was also relieved of all cat-nurturing duties except for hugging and stroking.
The foot has improved and I’m now back on ‘light duties’ so I got up this morning early to feed the cat. And found a pile of sick. Lovely. I sighed but pushed away the thought of turning round, slinking out and closing the door behind me. I grabbed some kitchen roll and started clearing up. The poor cat is diabetic and has a delicate stomach, so I can’t shout “slipper factory” at him, especially when he looks at me with enormous green eyes.
Other delightful things crossed my mind as I wiped and mopped: cleaning the oven, recovering the contents of a burst rubbish bag, cleaning babies, breaking it to an acquaintance their book is a pile of poo, traipsing through your own masterwork for the zillionth time to root out lurking superfluous adverbs or autonomous body parts…
How to cope with these less delightful parts of life?
You have to get a grip.
Nobody likes these things. And even less, doing them. But anticipating them is far worse than dealing them. I suggest you plunge in with both hands and get on with them (Not the cat sick, obviously; that’s what Marigolds are for).
Apart from reluctantly, how do you tackle deeply yucky tasks?
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Here’s a copy of my article in Mslexia magazine, as promised in my previous post. (Click through for a larger version)

It’s a great mag – worth every penny. Here’s how you can subscribe.
Alison Morton is the author of Roma Nova thrillers, INCEPTIO, PERFIDITAS, SUCCESSIO and AURELIA. The fifth in the series, INSURRECTIO, was published on 12 April 2016.
Find out more about Roma Nova, its origins, stories and heroines…
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Shortly after Military or Civilians? was published, Danuta Kean invited me to submit a short piece for the Mslexia magazine’s spot called How I Did It. In a bit over 200 words, under headings The Book, The Long Haul and The Advice, I outlined the experience of publishing my ebook.
A frisson of excitement rose up through me when I clicked on the link to access the latest issue and one of delight when I turned to page 57 to see my words “in print” in such a prestigious magazine (I’ll scan it for next post.).
I want to thank Danuta and Mslexia magazine for including my book, but I also want to say that Mslexia is a great few bob’s worth and even more so when you subscribe. Tagged as the magazine “for women who write”, it’s serious without being po-faced and accessible to unpublished and unpublished writers.
it’s given me ideas and information, so a great resource, but above all, it’s made me think about aspects of my writing that I hadn’t thought of before.
And that’s a good thing for any writer. A very good thing.
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When I mentioned to a new friend that I wrote thrillers with an alternate history setting, she batted aside (or maybe ignored) the alternate history bit and asked, “What do you call a thriller, then?”.
Er, isn’t it obvious?
Apparently not.
Merriam-Webster defines a thriller as “a work of fiction or drama designed to hold the interest by the use of a high degree of intrigue, adventure, or suspense“.
So are Georgette Heyer’s The Talisman Ring and The Reluctant Widow thrillers? Is Florence and Giles a Gothic thriller, a historical novel or literary fiction? Are C J Sansom’s Shardlake historic novels also thrillers? Does Kate Mosse’s Sepulchre qualify?
Or are we looking at books by Lee Child, Tom Clancy, or J D Robb which send adrenaline pumping around the body, keeps the reader glued to the book and on the edge of their seat? Whatever the tension level, the protagonist hits, and has to deal with, a problem – an escape, a mission, a mystery or a death threat; he or she always faces acute danger.
Literary devices such as cover-ups, red herrings, plot twists and cliffhangers are crucial to maintaining tension. And, of course, the plot always has a good, meaty villain often just as clever and cunning as the protagonist and who presents obstacles that the hero must overcome. The tension rachets up throughout the book and leads to a highly stressful climax often via car chases, shootouts and physical and/or psychological confrontations.
So is it all car chases, bombs and fights?
Common subgenres include psychological, crime and mystery thrillers, not to mention spy and political, historical and sci-fi/alternate history thrillers.
Crime thrillers often centre around murder, ransoms, heists, revenge and kidnappings. Mystery thrillers are more investigations, either “whodunit” or “whydunit”. Psychological thrillers feature mind games, psychological themes, stalking, confinement/deathtraps, disturbed personality, paranoia and obsession. Fringe theories and false accusations are common in many thrillers, especially catastrophe/disaster/environmental ones while threats to entire countries, espionage, gadgets, technology, assassins and electronic surveillance are common in spy thrillers. And the huge range included in speculative fiction (romance, adventure, literary, space opera, time-slip) naturally includes alternate history thrillers.
You’ll have to wait until the next episode to find out about what exactly makes up a thriller…
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