Alison not quite cross-eyed
You may have thought I’d disappeared.
No, apart from squeezing in some writing and finalising edits with my copy editor, I was just publishing and launching a new book.
“Just publishing and launching” doesn’t quite describe it.
Let me show you…
Target RETALIO publication date: 27 April 2017
Mid January: Planning the promotion campaign
February: Super advance unproofed copies sent out to potential endorsers
February: Blog tour planned (Asking for blog tour spots, discussing whether guest post, spotlight, author interview, giveaways to keep a balance for readers. Recording on a spreadsheet to keep track of commitments)
March and April: Writing sixteen blog tour posts, interviews, etc, delivering them to hosts with images, etc.
March and April: Writing additional background posts for own blog
March and April: Organising promotions for AURELIA and INSURRECTIO, the first two books in the second trilogy immediately preceding RETALIO
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March and April: Writing monthly newsletters aimed at RETALIO launch
Early April: Cover and blurb reveal and promotional support
Early April: Making and uploading book trailer
Early April: Sending out copies to Roma Nova Reviewers team
Mid April: Approving ebook files
26 April: Uploading ebooks to Amazon, iBooks (Apple), Kobo and B&N Nook
Late April/early May: Approving final print files, uploading to printers Lightning Source and CreateSpace, approving printed proofs, releasing for distribution
Early May: Setting up Goodreads giveaway
Goodreads Book Giveaway
April and May: Composing tweets and Facebook posts, visiting groups daily and posting
May: Sending out blog tour giveaway prizes
Oh, and I had a two-week trip to the UK 24 April to 8 May. So I haven’t exactly been twiddling my thumbs. Promotion and launching a book is as much part of an author’s job these days as writing it. I do rather enjoy this aspect, I have to confess.
But I have left Carina dangling in the middle of a novella, so soon I’ll be back to writing properly. In the meantime, do go and visit RETALIO to see what all the fuss is about!
Alison Morton is the author of Roma Nova thrillers INCEPTIO, PERFIDITAS, SUCCESSIO, AURELIA and INSURRECTIO. The sixth, RETALIO, came out in April 2017. Audiobooks now available for the first four of the series Find out more about Roma Nova, its origins, stories and heroines… Get INCEPTIO, the series starter, for FREE when you sign up to Alison’s free monthly email newsletter
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