A writing hiatus

Alison not quite cross-eyed

You may have thought I’d disappeared.

No, apart from squeezing in some writing and finalising edits with my copy editor, I was just publishing and launching a new book.

“Just publishing and launching” doesn’t quite describe it.

Let me show you…

Target RETALIO publication date: 27 April 2017

Mid January: Planning the promotion campaign

February: Super advance unproofed copies sent out to potential endorsers

February: Blog tour planned (Asking for blog tour spots, discussing whether guest post, spotlight, author interview, giveaways to keep a balance for readers. Recording on a spreadsheet to keep track of commitments)

March and April: Writing sixteen blog tour posts, interviews, etc, delivering them to hosts with images, etc.

March and April: Writing additional background posts for own blog

March and April: Organising promotions for AURELIA and INSURRECTIO, the first two books in the second trilogy immediately preceding RETALIO

March and April: Writing monthly newsletters aimed at RETALIO launch

Early April: Cover and blurb reveal and promotional support

Early April: Making and uploading book trailer

Early April: Sending out copies to Roma Nova Reviewers team

Mid April: Approving ebook files

26 April: Uploading ebooks to Amazon, iBooks (Apple), Kobo and B&N Nook

Late April/early May: Approving final print files, uploading to printers Lightning Source and CreateSpace, approving printed proofs, releasing for distribution

Early May: Setting up Goodreads giveaway

Goodreads Book Giveaway

Retalio by Alison Morton


by Alison Morton

Giveaway ends May 24, 2017. See the giveaway details at Goodreads.

Enter Giveaway

April and May: Composing tweets and Facebook posts, visiting groups daily and posting

May: Sending out blog tour giveaway prizes

Oh, and I had a two-week trip to the UK 24 April to 8 May. So I haven’t exactly been twiddling my thumbs. Promotion and launching a book is as much part of an author’s job these days as writing it. I do rather enjoy this aspect, I have to confess.

But I have left Carina dangling in the middle of a novella, so soon I’ll be back to writing properly. In the meantime, do go and visit RETALIO to see what all the fuss is about!


Alison Morton is the author of Roma Nova thrillers INCEPTIO, PERFIDITASSUCCESSIOAURELIA and INSURRECTIO. The sixth, RETALIO, came out in April 2017. Audiobooks now available for the first four of the series Find out more about Roma Nova, its origins, stories and heroines… Get INCEPTIO, the series starter, for FREE when you sign up to Alison’s free monthly email newsletter

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>




This site uses Akismet to reduce spam. Learn how your comment data is processed.