Struggling to write in the promo sea

despair_womanThose Who Know say the best way to keep your work in front of readers is to write another book. As I’m in the middle of letting everybody know about (let’s be honest, marketing) my new book and trying to reach as many potential readers as possible, I’ve  snatched a few minutes out to think about this.

At the risk of repeating many other people, you need a damn’ fine, well-formatted and produced book that has a great cover, is tightly edited and contains a story bursting with page-turning quality. If it doesn’t meet all these criteria, don’t go a step further. Get your offering into top shape first.

You cannot just publish a book and hope people will ‘discover’ it, especially if you are self or indie published, so you have to set aside marketing and PR (collectively known as ‘promo’) time from your writing time.

You need to enlist your friends and colleagues of all kinds to help spread the word – you cannot do it all alone. Additionally, you need to develop a firm online base of friends, fan and followers by talking and engaging with people, preferably about books. But what else would you talk about as a writer? 😉

The best publicity is word of mouth, third party endorsement/ an authoritative book review (several preferably!) and you won’t get these by sitting in your bat-cave all day, tapping on the keyboard, turning out your next masterwork.

writingBut you’re a writer. Isn’t tapping on the keyboard your job? Yes and no – see above.

So you find yourself caught in a self-perpetuating circle of writing and promo conflict.  The solution? Be absolutely grim in your determination to write even a couple of pages in your current work every day, whatever the urgent needs of promo. A blogpost doesn’t count – sorry.

Look at the counter at the top left of this page.* That’s how close I am to publication of PERFIDITAS and it’s desperately difficult to resist doing a few tweets or FB posts. But my fingertip is heading for the ‘Publish’ button now, then I’m gone, writing.

* Editor’s note: Deactivated: showed 4 days to go to publication when this article was posted

 

 

 

Making a book trailer - Part Deux

http://youtu.be/lUPhyUE0JvE

If you want a steep learning curve, try making a book trailer. If you like a story of persistence and life hours spent you can read how I did it (eventually) for INCEPTIO, the first Roma Nova thriller in February.

But as a keen movie fan and a glutton for punishment, I decided to do one for PERFIDITAS. I took a deep breath, ready to commit days to it, then plunged in.

As with INCEPTIO, I wrote a specification
How long? Max 1.20 mins.
Type? People wanted to know about the book, so again a mini-story but without giving the end away.
Tone and pace? Snappy – it’s about a thriller.
Funding? 60 pounds/dollars/euros – an increase of 10.
Resources? My time, my picture editing skills(!), well-selected still photos and the iMovie programme on my Mac.
What did I want to achieve?
 Visibility for the book, anticipation and to stimulate a wish to buy PERFIDITAS to see what happened next by the viewers.

The practicalities

Although my heroine’s story is written in first person in the book, I decided to put the script into the third person  to reinforce the message on the back cover of the paperback; this should set the story, outline the threat and pose the question ‘What happens next?’ all without giving the plot away, and within a minute and a half. Not that easy…

This time, for PERFIDITAS, I decided to let the backing track stir up the emotion, rather than a voice do it. Using the same music had three benefits: people would (perhaps!) associate it with the INCEPTIO trailer, I wouldn’t have the brain-ache of trawling through another 148 sound samples and I would save money!

Next, the script dictated the visuals. For this video, I was getting personal: main characters, as well as Roman scenes.  The biggest danger was that I could set the characters’ appearances in the readers’ minds or distort the ones they already had, so I took ‘generic’ as my theme. Carina soldierly, then criminal, Apollodorus dark, mysterious and definitely dangerous, Conrad a good-looker, but enigmatic.  Then it was scouring my own photos and trawling the free and paying photo libraries. I used iStockphoto and SXC in the end.

iMovie screenshot

The iMac working screen

iMovie’s tutorials were very good; I printed out the pages I needed in the end as it was annoying to keep flicking back in and out the Help section in the middle of doing some delicate tweak.

Loading the material into a new project and creating a rough outline was definitely easier this time. Then I typed in the subtitled wording in a plain, teleprinter-like font to give a flavour of military/intelligence communications. As most scenes had a dark background, I chose a white font to give the best contrast. The biggest challenge was amending the text to fit the scenes, and vice versa. You have to keep in mind that people read at different speeds.

Tweaking the timings, transitions, Ken Burns effects (smart name for zooming in and out in a directed way) was more intuitive – I was surprised things I’d learnt in February had stayed with me.  Lastly, I did a still for the end frame showing the book, publication date and buying links.

YouTube menu

Loading on to YouTube was painless – like most people in the digiverse, I already had a Google account (Google own YouTube). The bigger decision was choosing the size and which image to use for the thumbnail. I chose 720 HD for size (as selected in the graphic above) and for thumbnail, the first image with Carina holding a great big gun; she is after all, a strong female character!

What did I learn?

- that past experience of doing the INCEPTIO trailer was a blessing; I did the PERFIDITAS one in a day.
– with a bit of thought, $85.00 (slightly over budget!) and several hours of fiddling, I could produce a reasonable trailer.
– that my respect for professional film-makers had increased further.

Plus, this time round, it was much more fun!

I don’t think it’s a deal-breaker not to have a trailer. But if you enjoy fiddling around on the computer, are prepared to make a small investment, happy to go bug-eyed researching pictures and negotiating the movie programme, then it’s another attractive and pleasing piece of the infamous marketing toolbox.

 

Alison Morton is the author of Roma Nova thrillers, INCEPTIO, and PERFIDITAS. Third in series, SUCCESSIO, is out in June 2014.

PERFIDITAS extract

I

‘Captain Carina Mitela?’

‘Yes,’ I said. ‘Who is this?’

Custodes XI Station. An emergency token with your code has been handed in. We’re holding the presenter.’

Juno.

I dropped everything and headed for the tunnel connecting our headquarters to the police station. The duty sergeant, with a typical cop’s bland expression but trying to conceal a speculative gleam in her eyes, handed me the token without a word.

As we walked to the interview rooms, I stared at the thirty-nine millimetre diameter disc, made to resemble a casino chip, indigo blue polycarbonate shielding the tiny microprocessor. The last one I’d had in was from an informant handling incoming diplomatic baggage at the airport; her sharp eyes had spotted a very undiplomatic cargo of compact assault rifles. Sure, Roma Nova was a small country, hidden away between New Austria and Italy, but we weren’t stupid or sloppy. Working with the Intelligence section, I’d traced the weapons back to their Balkan Republic origins and led a covert service unit to destroy their warehouse.

The figure I saw today through the smartplex observation window of the public interview room was slumped over, elbows on the table, hands braced her under her chin, her long black hair looking like it hadn’t seen a brush for days. Mossia Antonia. She owned and ran one of the toughest, and most exclusive, training gyms in the country. Right now, she looked like a street vagrant.

I shucked off my uniform of beige shirt and pants and black tee, and pulled on the casuals the custodes duty sergeant had found in lost property for me, ignoring the smell of stale food and cooking fat clinging to them.

Mossia jerked her head up as I entered the room.

‘Salve, Mossia. What’s the problem?’ I plunked myself down on the other chair, crossed my arms and waited.

‘Bruna?’ She blinked and shook her head like she didn’t believe what she saw.

I opened my hand in a gesture inviting her to talk.

‘Aidan has disappeared,’ she said, looking down and rubbing the table with her index finger. Inlaid with coffee rings from careless mugs, the plastic surface reflected the impacts of hard-tipped pens and handcuff scrapes.

‘Are you sure?’

She nodded.

‘How do you know? Aidan has other clients apart from yours. Maybe he’s gone on vacation, or been called away.’

Her head came up at that. ‘His first duty is to me – I pay him a damned good retainer to look after my clients.’

‘So what makes you think he’s not coming back?’

‘This.’

She pulled out a folded piece of paper with black, sloping writing. I read it, laid it down on the table, and leaned back in my chair. Then I picked it up and read it again. I couldn’t believe it. He wrote he couldn’t bear it any longer; he’d had enough of her unfair working practices. He resigned with immediate effect and would make sure her clients knew exactly why he’d done it. I pinched the bridge of my nose to make sure I was awake.

‘He took nearly a thousand solidi from the cash drawer and my gold pen.’ Mossia jabbed the air with her finger. ‘Whatever. What really bugs me are those lies.’ Her face was rigid and her eyes blazing. ‘I could kill him for that.’ Her chair crashed backwards to the ground with the force of her jumping up. She started pacing around the room like a lion in the arena.

I wasn’t surprised at her anger. She worked her people hard, but looked after them. I knew her employment packages were first- class; as an anonymous shareholder, I’d seen her accounts.

‘You’ve reported him to the custodes as a missing person?’

‘I’m reporting it to you.’

‘Why? I’m not the custodes.’

‘Well, you’re something like that.’ Ninety-eight per cent of my colleagues in the Praetorian Guard Special Forces would take offence at that, but I let it pass.

She came to rest by the table and looked down at me.

‘What?’ I said.

‘It’s personal.’

‘Were you sleeping with him?’

Her shoulders slumped and she crossed her arms across her chest.

‘Silly sod.’

She pulled a small moue.

I stretched over and touched her forearm in sympathy. I shot a side glance at the watch on my outstretched wrist. Hades!

‘I’ll have the custodes log it,’ I said and stood up. ‘You go home now or, better, back to the gym. The custodes will let you know of any developments.’

She took a full stride toward me, so near that she was all but touching me. ‘What do you mean? Aren’t you going to do anything about it?’

‘Okay, it’s bloody annoying, it’s hurtful, whatever, but it’s hardly a case for an emergency token. Leave it with the custodes.’

I stepped away and pushed my chair under the edge of the table.

‘Come on, Mossia, time to go. Think of the money you’re not making while you’re wasting time here.’

She shot me a vicious look. The anger was rolling off her. She took a deep breath, gazed unseeing at the dirty beige walls for a minute or so.

Had I been too harsh? A stab of guilt prodded me. I’d known Mossia for years, but my schedule was crushing and I was behind already.

I knocked on the door which opened inwards revealing a blue-uniformed custos.

‘We’re finished here,’ I told him.

I looked at Mossia’s taut, silent figure. ‘The custos will see you out. I’ll stop by the gym if I hear anything.’

‘Well, screw you!’ She turned her back to me and stalked out without another word.

 

‘Everything all right, Captain?’ the duty sergeant asked me as I changed back into my uniform.

‘Yes, thanks,’ I said, and pinned my name badge and insignia back on. The Department of Justice custodes were both wary and polite with us. Back in Eastern America I’d grown up in, city cops had never liked feds either. Many of my PGSF colleagues sneered at the custodes and used the public’s name for them – scarab, or dung beetle. I’d been a DJ custos once.

‘Thanks for sending the alert through – I hope it hasn’t been too disruptive.’ I smiled at her as she escorted me back to the tunnel door. ‘I’m not so sure myself what that was about.’

‘No problem, ma’am.’

As the tunnel doors swished open, I felt my irritation at Mossia unwrap itself and flood back. What in Hades was she playing at? By the time I arrived at our end, I was annoyed for not being able to figure out whether she’d told me something significant or not.

——–

PERFIDITAS is available as an ebook and paperback in many, many ways – find your favourite store and links here.

Alison Morton is the author of Roma Nova thrillers, INCEPTIO, and PERFIDITAS. Third in series, SUCCESSIO, is now out.

PERFIDITAS arrives!

PERFIDITAS was on track to arrive tomorrow, but at 4.30 this afternoon, the doorbell rang.

Bonjour, madame j’ai un colis pour vous,’ a cheery voice said. She set down a cardboard carton covered in address and barcode stickers on the tile floor.

I signed the LCD screen, hand not trembling too much. Somehow, I managed to shut the door without dancing. I ran for a pair of scissors…

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INCEPTIO stickered

IMG_4550The stickers arrived from IndieBRAG today.

INCEPTIO is now proudly wearing its new status as a B.R.A.G. MedallionTM honoree.

More about B.R.A.G. MedallionTM here.

 

But that’s not all that arrived today…