AtomsplittingSo, split the atom time. Well, as I’ve created two blogs out of one, it’s more a case of splitting the byte.

Being an author today means developing entrepreneurial skills, especially marketing ones. I’m not talking about selling – although that’s ultra important – but about making people aware of your book’s, or books’, existence. It’s a slippery concept, marketing, but for me it means setting out your wares, and creating an environment that supports that.

But bewilderment grows if you try to include everything in one wrapper (or blog). Think of your weekly grocery shopping expedition at the supermarket; milk, eggs, bread, veg, fruit, meat/fish, juice, yoghurt, cereal, tea, coffee, etc. Basically food, with a bottle of shampoo and some multiple purpose cleaning product thrown in. But wait, you can also buy clothes, petrol, books, cameras, TV, tyres, banking services, insurance, a holiday.


Well, I am. If I want a bank, I go to an, er, bank. For my insurance, I go to an insurer or broker, tyres come from a garage, a holiday from an online specialist or a travel agent – all dedicated to that sector and usually giving you a wide choice and good advice. I know where I am with a specialist.

OldsiteMy website, originally Write A Novel? I Must Be Mad! had one main theme – a newbie’s adventures in writing-and-publishing-land, peppered with the odd post about Rome and alternative history. When my first book, INCEPTIO, came out, I changed it to Alison Morton’s Roma Nova and added in stuff about my books.

Now with the fourth book, AURELIA, on the way, it’s time for another change. I asked for specialist advice. Reading the report (with a slightly sinking heart), I had to agree with it and acknowledge that Alison Morton’s Roma Nova was too fuzzy and cluttered. People looking for my books also got a raft of writing topics; others looking for writing and publishing kept getting all this Roman and Roma Nova stuff.

But I didn’t want to abandon any group of readers, so I put my site-splitting gloves on and decided to develop in both directions. In the past six years, I’ve accumulated knowledge and experience on writing and publishing topics and techniques and, while in no way setting myself up as a guru, would like to pass them on. Whether you want to read them is up to you. 😉

On Alison Morton’s Writing Blog (here!) you’ll be able to find my posts about writing, independent publishing, marketing, fabulous guests, research, author-entrepreneur skills, writing life and what I’ve been up to!

The darker Alison Morton, Author of the Roma Nova Thrillers  features my books, plus this is where I’ll concentrate my photos and posts about Rome, alternative history and background about Roma Nova. And I have a very serious photo and tough new bio there…


Alison Morton is the author of Roma Nova thrillers, INCEPTIO, and PERFIDITAS. Third in series, SUCCESSIO, is now out.

Find out more about Roma Nova, its origins, stories and heroines…

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